About AEstruct

AI for the business side of Media & Entertainment shops. Advice, and nothing else.

Emil Freund

Founder & Chief Executive Officer

Court TV: tapeless · truTV: first fully in the cloud at Turner · Electronic Arts: privacy · Now: AI

I've worked at the seam where media meets technology for my whole career. Live news at Court TV. Cable programming at Turner Networks. Gaming at Electronic Arts. Different products, same recurring problem: how do you keep the business running while the technology underneath it keeps shifting?

AI is the next shift. The hype is louder this time, but I've run this movie before: I ran the IT side of Court TV's conversion from analog to tapeless, and later took truTV to the cloud, the first Turner network to run entirely there, development and production, front end and back end. What both taught me: the technology is the easy part. The hard part is the people, the processes, and the dozen small workflow decisions that determine whether the new tools stick.

That's the work I do now, for Media & Entertainment shops with 20 to 100 staff: producers, post supervisors, and finance and ops leads trying to make sense of AI without turning their operation upside down. I've done the AI homework for M&E so you don't have to. I focus on the business side of production: budgeting, rights and clearance, production ops and release ops, the places where AI returns hours every week to the people doing the creative work.

The shift has a risk side too. At Electronic Arts I ran global privacy compliance, and I hold the IAPP's AI Governance Professional credential, so when the question turns from "what can AI do for us" to "what's our exposure," you don't need a second advisor.

Plenty of consultants in this space can read a P&L. Plenty of others can read a creative brief. Very few can do both, and in M&E you need both, because every operational decision affects the final work and every creative decision affects the budget. I've spent my career sitting between the people making the show and the people paying for it. My recommendations have to hold up in both rooms.

If that's the kind of partner you're looking for, let's talk.

Emil Freund on LinkedIn

Privacy & Responsible AI