About AEstruct

Workflows for the Business Side of Production.

AEstruct By the Numbers

Three decades inside the studios and platforms reshaping media — now applied to AI you can actually ship.

Emil Freund

Founder & Chief Executive Officer

For 30 years I've worked at the seam where media meets technology. Live news at Court TV. Cable programming at Turner Networks. Gaming at Electronic Arts. Different products; same recurring problem: how do you keep the business running while the technology underneath it keeps shifting?

AI is the next shift. The hype is louder than the last few, but I've helped organizations through versions of this before — when video went from analog to digital, and when post went from on-prem to cloud. What I learned both times: the technology is the easy part. The hard part is the people, the processes, and the dozen small workflow decisions that determine whether the new tools actually stick.

That's the work I do now, for M&E shops with 20 to 100 staff — for the producers, post supervisors, finance and ops leads trying to make sense of AI without turning their whole operation upside down. I've already done the AI homework for M&E so you don't have to. We focus on the business side of production: the budgeting, the rights and clearance, the production ops and release ops where AI quietly returns hours every week to the people doing the creative work.

Plenty of consultants in this space can read a P&L. Plenty of others can read a creative brief. Very few can do both, and you need both, because in M&E every operational decision affects the final work, and every creative decision affects the budget. I've spent decades sitting between the people making the show and the people paying for it. The recommendations I make have to hold up in both rooms.

If that's the kind of partner you're looking for, let's talk.

Emil Freund on LinkedIn

Privacy & Responsible AI